Copywriting for small businesses: How copywriting can help small businesses succeed (Get ideas 3 for your business)

Hey, I am Tawsif Ahasan.

I’m a copywriting maniac, obsessed with writing and sales. While copywriting is all about the greatest writers in the biggest advertising campaign, today I will talk about how copywriting can help small businesses shine.

In this blog post, you can learn more about implementing copywriting into your business. Including,

• How copywriting can help your business?
• Different types of copywriting that you might wanna consider?
• What is the importance of good copywriting?
• What are the challenges you might face as a small business owner?
• What are the great examples of copywriting campaigns for small businesses?

And more.

Every word matters in today’s competitive marketplace. For your small businesses, getting your message across in a way, that grabs attention and drives action is crucial. Before getting copywriting in business, you should know what it is and how it can help your small business succeed.

What is Copywriting for small businesses?

For small businesses copywriting is the art and technique of writing engaging text for products, services, or a brand. The main goal of copywriting is to influence potential customers to take a specific action such as buying a product, signing up for a newsletter, or contacting your business for more information.

How can copywriting help your small business?

Understanding how copywriting can help your business is important.

Copywriting is a technique through which the right message of a product or service reaches the customers. Here are some steps you can apply to benefit your small businesses:

1. Start by sending an interesting message: Copywriting can attractively give a message about your product and service which attracts the attention of customers. Share more about your values, priorities, morals, and your standards. Be more relevant to your audiences and communicate with them.

2. Increase brand awareness: Using the right language and tone can create a brand image of the business, which helps in increasing the awareness of the business in the long run. Instead of approaching with direct response marketing, execute a long-term plan. 

3. Prioritize Increasing Sales: Good copywriting helps increase sales. Well-written content encourages customers to buy. I am sure you can find thousands of direct-response copywriting ideas if you research a little bit. Get your hands on it.
4. Build customer confidence: Creating creative and clear content can gain customer trust, which brings sustainability to the business.

5. Executing Digital Marketing: Copywriting is important for social media posts, email marketing, and websites. Content is key in this era. Copywriting in content makes such a huge difference in business. With good content on all these platforms, you can attract more customers.

The Different Kinds of Copywriting for Small Businesses

There are Different Kinds of Copywriting for Small Businesses which is established in his aim. Most importantly, you have to remember that we’re talking about high-quality copywriting here!

Source: The knowledge academy

We are gonna talk about different types of persuasive content writing so that you can generate ideas for your small company and decide where you wanna start your business plans.

1. Branding copywriting: The main goal of branding copywriting is creating a powerful brand image. It outlines the core values, philosophy, and special characteristics of the business. Logos, slogans, and brand stories are included in this style. 

I’m pretty sure, you are familiar with brand copywriting. The big fish and big brands demonstrate their difference with words, symbols, and copy! You must follow those principles for your business.

2. Sales Copywriting: Content written to increase sales is called sales copywriting. It directly persuades customers to buy. It’s also called direct response copywriting. 

Such content is used for product descriptions, sales pages, sales emails, and advertising. And everywhere you want your customers to directly respond and make a sale. This is where every business owner focuses more. Don’t fall behind here.

3. Social media copywriting: Content written for social media platforms is called social media copywriting. Facebook, Instagram, LinkedIn, Twitter (X), and all other platforms are blowing with ads nowadays. And every great advertisement on these platforms is crafted with great copy.

It should be small, attractive, and quickly shareable. Using this style small businesses can get easily new customers. Get your words and pennies working for you.

4. Email copywriting: Copywriting is used in email marketing, which is usually written to get a response from customers. Promotional emails, newsletters, and follow-up messages are examples of this style.

Generally, email marketing is divided into B2B and B2C email marketing. Both require specific knowledge and skills to have a successful email copy. It really depends on your product.

5. SEO copywriting: Content written for search engine optimization is called SEO content writing. It uses keywords to increase website visitors. This type of copywriting is used for website content and blog posts.

Imagine millions of people searching on Google and you couldn’t appear on the search result. Organic traffic is one of the most powerful sources of traffic for businesses. I see so many small businesses make the mistake of ignoring their online presence and missing organic traffic. SEO can be a great start for your small business copywriting.

6. Technical copywriting: Content writing for a technical product or service is called technical copywriting. It usually presents your business’s complex information about your product, business, or others in simple and understandable terms.

7. Video copywriting: Content writing for video and audio scripts is called video copywriting. It is used for promotional videos or tutorials in small businesses. The quality of the video and the script, makes your business look great.

Why Good Copywriting Matters for Small Businesses?

Good copywriting can be a game-changer for your small businesses. It can help establish a strong brand voice for your small business. It makes your business instantly recognizable. Great copy captures attention and generates interest, driving your readers to take action to buy your product or sign in your newsletter.

You can read more here from SEMRush.

At the end of the day, good copy is important, It turns casual readers into a loyal customer.

The Power of Clear, Simple, and Engaging Content.

Clear, simple, and engaging copywriting is most important for small businesses. This way you can deliver your message to the customers easily and effectively. Here are some important aspects bellow:

Clarity: Your message is presented simply with clear copywriting. Customers can easily understand the benefits of your product or your service if it is written in simple language without using complex words or sentences. Clear copywriting builds trust among customers.

Shortness: Nowadays people have limited patience. Short content attracts customers faster than long and heavy writing. Conveying a big message in fewer words is one of the skills of a copywriter. Concise text is easy to read and provides direct problem-solving.

Engagement: Engaging copywriting builds a good relationship with your customers. It makes your customer curious and encourages them to buy your product or sign in your newsletter. It is possible to touch the emotions of your readers through creative writing and storytelling.

Challenges of Copywriting for Small Businesses:

Limited budget: I understand, you might have limited marketing budgets, making it difficult for you to hire professional copywriters or spend on large advertising campaigns. This can limit the scope of creativity and promotion. According to Forbes,

But now you can find great copywriters on a low budget on Fiverr. You can contact us too.

And if your budget is too low, I have faith in you that you can research and get some good words together.

Lack of time: As a small business owner, you usually have multiple responsibilities. Juggling business operations, customer service, and marketing simultaneously leaves little time for copywriting.

Time Management is the key!

Lack of experience: Most of the small business owners have little to zero experience in copywriting. Without enough knowledge about marketing and copywriting attracting customers can be difficult for you.

Surviving in a competitive market: Small businesses often compete with larger brands, which have more resources and a larger presence. It can be difficult for you to create creative and interesting copyrights that make the business stand out.

Understanding Customers: Small businesses often lack detailed customer information or market research, making it difficult to craft the right message for their target audience. 

Research is the way to good copywriting!

3 Example of successful copywriting

Still no ideas? Let’s take a look at the successful brands and see if anything pops up in our head.

1. Bellroy’s Corporate Copy

Leather goods maker Bellroy entered the online market in 2009 and quickly became popular. While customers love their stylish wallets, marketers are more impressed by their corporate messaging. Corporate gifting is a big industry. Now worth $125 billion, a study showed that 40% of businesses that received gifts felt more loyal and wanted to keep working with the seller. It’s no surprise that many online retailers now offer corporate gifting to attract wealthy companies, either as an extra option to their products or special corporate deals. On Bellroy’s corporate gifting page, they show they understand their buyers and offer custom solutions to meet their needs.

2. Bombas

“Beanz Meanz Heinz” is one of the most famous and successful marketing slogans ever. It ran for over 30 years, and during that time in the UK, most people could easily recall the jingle if asked. The ads were popular partly because they were easy to remember. The authors of the book Yes! explain that “ads that rhyme are more likable, memorable, and easy to repeat.” They also say that rhymes make the message easier for the brain to process. Rhyming isn’t just used in ads. For example, Bombas uses rhymes on its homepage to catch the attention of new visitors. Read more here.

3. Gillette

This is one of the best examples of copywriting from a shaving brand. Unlike Dollar Shave Club, Gillette uses surprising and unusual messages to share their ideas.

You can read the case study from here.

From 1989 to 2019, their slogan was “The Best a Man Can Get.” They focused on deals with popular figures and spent a lot of money on ads aimed at strong, confident men.

In 2019, they changed the slogan to “The Best Men Can Be.” This shows a focus on self-esteem and the success men can achieve.

Gillette also addressed toxic masculinity in their ads. While some people criticized it, the brand gained new customers.

To earn your audience’s trust, you need to believe in your own brand first. Emotional connections are important in copywriting, which is why Gillette’s ads are a great example.

You have to avoid common mistakes in copywriting

There are some common mistakes to avoid when it comes to copywriting, especially for small businesses. You can read more about bad copywriting here.

Here are some mistakes that you should avoid, They are:

Writing long and heavy sentences: Long and heavy sentences can be boring for readers. Short and concise sentences should be used, which are easy to read and understand.

Ignoring customer needs: Many copywriters only write about the features of the product or service, but don’t focus on how to solve the customer’s problem. Your writing should highlight the customer’s need, the problem solved, and how they will benefit from the product.

Not having a clear call-to-action (CTA): At the end of the copywriting, it is important to clearly state what the customers need to do. Many times readers delay making decisions or don’t respond due to lack of CTA. Your copywriting should have a clear and attractive call to action, such as “order now” or “learn more”.

How Copywriting Builds Brand Loyalty?

Consistency is key when it comes to copywriting. By maintaining a consistent tone and message across all platforms, you build trust with your audience. This leads to stronger brand loyalty and, ultimately, repeat customers.

Measuring the Success of Your Copy

The success of your copy can be measured through various metrics like conversion rates, engagement levels, and website traffic. By regularly analyzing these metrics, you can tweak and refine your copy to continually improve results.

Now we all understand the potential and the challenges you have as a business owner. The main recipe is to be consistent with your work. 

Be consistent with your business copy and I believe you will succeed.